Pick your industry and the site follows its rules

Onboarding now asks one more question: what industry you’re in. Pick one of 19 and the build follows that industry’s ruleset, from law firms and dental practices to restaurants and home services.

What a ruleset decides

• The pages, and the order of the sections on the home page.
• The main button: book, call, buy or ask for a quote.
• The proof the pages ask for, like reviews, credentials or case results.
• The rules a trade’s copy follows, like the disclaimers a law firm’s pages carry.
• The palettes, type pairs and corner styles that suit the trade.

One design, locked

Before any page is written, the build picks one palette, one font pair, one type scale and one button style for your site, inside your industry’s ranges. Every page is held to that lock, so the services page matches the home page. A rebuild or a new page reuses it.

Change it later

Your industry sits on your Brand page. Change it there and your next build follows the new ruleset.